29-Nov-03 4:00 PM CST

Advertising Exec Says Emotion Beats Logic When Creating Great Ads

Co-host Brad Forsythe interviews Linda Kaplan Thaler, co-author of Bang: Your Message Heard in a Noisy World and CEO/CCO of the Kaplan Thaler Group. Linda is the Chief Executive Officer and Chief Creative Officer of The Kaplan Thaler Group (KTG), Ltd., which she founded in 1997. With billings of over $520 million, its clients include Procter & Gamble's Clairol Herbal Essences global brand, among other Procter & Gamble haircare brands, Dawn and Swiffer, AFLAC Insurance, Continental Airlines, Pfizer, the American Red Cross, Coldwell Banker, Panasonic, Pilot Pen, Ruby Tuesday, and Lane Bryant. As the co-author of "BANG! Getting Your Message Heard In A Noisy World," Linda has created a savvy marketing book with counter-intuitive insights and proven strategies for selling any product or service. Prior to starting The Kaplan Thaler Group, Linda was Executive Vice President/Executive Creative Director at Wells Rich Greene BDDP where she led the creative team, which won the Heineken business with the edgy “True Conversations” campaign. Linda was Senior Vice President/Group Creative Director at J. Walter Thompson, where she spent 17 years. In this position, she ran major accounts like Burger King, Kodak, Northwest Airlines, Pepsi and Clairol. She has authored and composed campaign jingles that are among the industry’s gold standard. Some examples are: “I Don’t Wanna Grow Up, I’m a Toys ‘R’ Us Kid” (Toys ‘R’ Us). “Kodak Moments” (Eastman Kodak), and “The Heart of Communication” (Bell Atlantic).

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